Experience
- Built and shipped a shared component library adopted across 14 product teams, replacing three forks.
- Built and shipped a design system adopted across 14 product teams, replacing three forks.
- Drove research cycles with team leads and engineers; turned findings into a quarterly product plan.
- Drove user research cycles with cross-functional PMs and engineers; turned findings into a quarterly roadmap.
- Design tokens for color & type, exported to Figma & Tailwind, audited against WCAG 2.2 AA.
- Ran product experiments for B2B onboarding; raised activation by 38%.
- Led prototyping and A/B testing for B2B onboarding; lifted activation 38%.